Pepsi IPL 2015 Logo

The 2015 season of the Indian Premier League (abbreviated as IPL 8 or Pepsi IPL 2015) is the eighth season of the IPL. Kolkata Knight Riders are the defending champions having won the title in the 2014 season. The complete tournament is expected to be held across different cities in India unlike the previous season. The tournament was started on Wednesday, 8 April 2015 after the end of the 2015 Cricket World Cup. A total of 60 T20 matches will be held in the entire tournament. No matches will be held in Kolkata between April 12 and April 25 due to Municipal Elections.

Franchises retained 123 players 8th IPL season before moving into auction. The released players provided an option to register themselves for auction. 6 Players were transferred across teams before the auction took place. In the Pepsi IPL 2015 auction held on February 16 at Bangalore, Yuvraj Singh was sold to Delhi Daredevils for 16 crores INR, for a record bid in IPL auction history. A total of 67 players were sold out in the auction and all franchises spent total of 87.60 Crores to buy players.

Monday, February 28, 2011

Samuels declines W/Cup call-up

APPARENT concern over what might await him should be return to India has reportedly caused Marlon Samuels to decline selection for the current World Cup as replacement for the injured Dwayne Bravo.

Although known within the team here and among those within the game in the Caribbean, the West Indies Cricket Board (WICB) have made no statement on the matter apart from announcing Guyana leg-spinner Davendra Bishoo as Bravo's substitute.

Contacted yesterday, WICB corporate communications officer Imran Khan would neither confirm or deny the report.

"All I can state what is already known, that Davendra Bishoo has been chosen as Dwayne Bravo's replacement," he said.

Clyde Butts, chairman of the West Indies selection panel also declined comment on the matter.
The 30-year-old Jamaican was banned by the International Cricket Council (ICC) for two years in May 2006 for passing information on to an Indian bookmaker.

The evidence was supplied by the Delhi police through taped telephone conversations during a West Indies ODI series in Indian in 2007.

The ICC charge against him was that he "directly or indirectly…engaged in conduct prejudicial to the game".
He consistently pleaded his innocence, stating that his aim was to regain his place on the West Indies team once his ban ended.
His decision has now placed that hope in doubt, especially since the West Indies are scheduled for a tour of India in November and December.

Samuels has taken the same course as that of South African players Herschelle Gibbs and Nicky Boje who were both implicated in the match-fixing scandal that led to a life ban for the late captain, Hansie Cronje.
They chose not to return to India, for fear of arrest, until they were given assurances by the Indian police prior to their return for the 2006 Champions Trophy.

More recently, Pakistan wicket-keeper Zulqarnain Haider abandoned his team during a series in Dubai and flew into London, claiming he had received death threats from illegal Indian bookmakers after he led Pakistan to victory in a match over South Africa.

Betting is prohibited in India but untold millions are placed with illegal bookmakers on cricket, the nation's most popular sport. They, in turn, seek to entrap players into deliberate underperforming or providing information for huge sums.

It represents a widespread criminal network, with fierce competition between rival groups. Indian police compare it to the illegal drug trade in other countries.

The West Indies' World Cup management in India reportedly asked for a so-called impact player, a dominant batsman or a wicket-taking bowler, to fill the gap left by Dwayne Bravo, the all-round dynamo.

The selectors first opted for Samuels, an experienced player with 29 Tests and 107 ODIs to his name, before switching to Bishoo after his withdrawal.

Samuels, now 30, returned to regional cricket for Jamaica in October after the end of his two-year ban from the International Cricket Council (ICC) in May 2008.

A batsman of obvious talent, he was considered an underachiever in his 29 Tests and 107 ODIs prior to his ban.

Since his return to regional cricket with Jamaica, he was the leading scorer in the Caribbean Twenty20 tournament in January and also tops the current four-day tournament batting.

He began the season with an unbeaten 250 against Guyana and has followed with hundreds against Barbados and against the Leeward Islands in the current match.

For More Detail Visit @

West Indies Won by 215 Runs Netherland Loss

ICC World Cup 2011 West Indies Vs Netherland 

Netherland loss match bt make 115 runs in whole inning West Indies makes 330 Runs in First Inning but Netherland never allout on just 115 runs in 31.3 Overs only .

For More Detail Visit @

Watch West Indies Vs Netherland Live Match

Online Match of  West Indies vs Netherland  Match was started West Indies take first batting and make 30 runs now in 6.1 overs Live match in Progress now Keep with us..

For More Detail Visit @

Sunday, February 27, 2011

Watch Online CAN v ZIM : Online World Cup 2011

For More Detail Visit @

It's Tie Between England and India

Match was Tie on 338 runs India makes 338 runs in First Inning but in second inning England Never finish target only make 338 run in full inning that's why match was tie..

For More Detail Visit @

Saturday, February 26, 2011

Enjoy India VS England Live, Straight from the Stadium

Cambay Grand’s newly launched restaurant ‘Pool Side Grill’ will transform into an out-and-out cricketing pitch from Feb 19 onwards. The master-chef ‘The Killer Griller’ is all set for the occasion with his set of killer delicacies. Sample this: Killer’s Yorker, Killer’s Bouncer, Killer’s Full Toss, Killer’s Cover Drive, Killer’s Hook, Killer’s Sweep and much more. Pick and choose your lip-smacking cuisine, and our Killer Griller will grill it live for you. Believe it or not, the killer chef has flexed his imagination extensively and tailored a special menu, straight out of tandoor. In fact the menu offers you with a well-balanced combination of grilled vegetarian and non-vegetarian food. A special buffet is on cards for corporate & social gatherings for a special prize Rs.199.

The newly launched restaurant has a Live Tandoor, Live Mocktail bar, in addition to plethora of luxurious trappings which includes a green canopy, and a swimming pool attached with one-of-its-kind Jacuzzi of the city. Further, a ‘Bar Juggler’ will be at your service, holding live demonstration, juggling different mocktails. Besides, a big screen has been put up, which will be main attraction, bestowing fans a completely new experience as they are free to holler, shout and scream at every given opportunity, in the company of their family and friends. That apart, live games will be organized, which will give the participants a chance to win prizes. And regardless of the fact that whether you win or lose, you’d have something to savour at our cost.
More than anything, you’ll enjoy the ambience, located besides the pool side; guests can soak in the summer sun reposing by the pool side, before gorging on varied grilled delicacies. What's more, a special path-breaking cuisine Cambay dal will be served, which is, holds your breadth, cooked for more than 18 hours. “No matter what you serve, a Gujarati invariably culminates his meal with dal and rice and so the special dal,” informed the executive chef. Moreover, a special desert recipe called ‘BENAMI KHEER’ will also be served’, informed the chef, adding that the desert is so named, because there is a mysterious ingredient involved in its preparation and anyone who unravels the mystery will be rewarded handsomely.
So, get going. Catch the cricket live with Unlimited Excitement, Unlimited Food at Pool Side Grill this Sunday, i.e., February 27, 2011.

Limited seats book your table now. Call Now At - 9909954896

About Cambay Hotels & Resorts
Cambay Hotels & Resorts is the hospitality arm of Neesa Group, with 11 fully operational hotels, offering 1100+ well- appointed rooms. New properties are coming up in Jodhpur and Dahej SEZ.

Cambay Grand
Near PERD Centre,
Sola Over Bridge, Thaltej,
Ahmedabad – 380 054. ,
Gujarat, India

Match Started Sri Lanka Vs Pakistan

Enjoy live match score updates of Sri lanka Vs Pakistan Latest Ball to ball Score Updates of Full Match Pakista Chose Bat First Live Match in Progress.

For More Detail Visit @

Friday, February 25, 2011

Live Online Pakistan Vs Srilanka World Cup Match

ICC World Cup 2011 Pakistan Vs Srilanka Online Match. With Enjoy Live online world cup matches Find More World Cup Updates..

For More Detail Visit @

World Cup 2011 : Sri Lanka Vs Pakistan

Find Latest Updates of  Today's Match Srilanka vs Pakistan. Ball to Ball Score updates direct to stadium.
For More Detail Visit @

Sri Lanka v Pakistan : Preview

ODI Head to Head: Played: 120, Wins: Sri Lanka 46, Pakistan 70, Tied 1, No result: 3.

LAST MEETING: June 15, 2010 - Sri Lanka 242-9 (max. 50 over) def. Pakistan 243 all out (47 ov) by 16 runs.

WORLD CUP Head to Head: Played: 6, Wins: Sri Lanka 0, Pakistan 6, No result: 0.

WORLD CUP last meeting: March 15, 1992 - Pakistan 213-6 (49.1 ov) def. Sri Lanka 212-6 (50ov maximum) by 4 wickets with 5 balls remaining.


Likely Sri Lanka team: Kumar Sangakkara (capt & wk), Mahela Jayawardene (vice-capt), Tillakaratne Dilshan, Chamara Kapugedera, Nuwan Kulasekara, Lasith Malinga, Angelo Mathews, Ajantha Mendis/Rangana Herath, Muttiah Muralitharan, Thilan Samaraweera/Chamara Silva, Upul Tharanga.

Veteran Samaraweera was picked ahead of Chamara Silva for the opening victory over Canada and made 18 not out batting at No.8.

He should retain his place for the match against Pakistan.

Fast-bowling spearhead Lasith Malinga was not risked against Canada because of a minor back strain, but will now return at the expense of the unlucky Thisara Perera.

Likely Pakistan team: Ahmed Shehzad, Mohammad Hafeez, Kamran Akmal (wkt), Younus Khan, Misbah-ul-Haq, Umar Akmal, Shahid Afridi (capt), Abdul Razzaq, Abdur Rehman, Umar Gul, Shoaib Akhtar.

Expected to field an unchanged team from the 205-run victory over Kenya in their tournament opener.


Sri Lanka: Lasith Malinga - already rivalling Muralitharan as Sri Lanka's key wicket-taker, he will assume full responsibility as the match-winner when the record-breaking spinner retires after the tournament.

Dangerous when swinging the new ball but also capable of unplayable death-bowling yorkers, the unusual slinging action of Malinga will be pivotal to Sri Lanka's ambitions in the tournament.

Pakistan: Shahid Afridi - captain and all-rounder, Afridi took 5-16 in the victory over Kenya, the best figures ever recorded by a captain in ICC World Cup history.

While he is unlikely to cause as much carnage with the ball up against the imposing Sri Lanka batting order, his own form at No.7 could be crucial if Pakistan hope to upstage their near-neighbours.


Both countries recorded comfortable wins over relative minnows in their opening two matches, revealing little about their prospects for the tournament that were not already known.

Sri Lanka has the stronger and more settled line-up on paper and enjoy the advantage of playing in front of their own fans.

On what is traditionally a sticky wicket at the R Premadasa Stadium, spin bowling is likely to prove the deciding factor.

While both sides are well stocked with capable tweakers, an on-form Muralitharan is likely to be too much for Pakistan's fragile batting order to withstand.

Given the spin merchants have a considerable advantage on a favourable pitch, the result may likely come down to which team's batsmen cope best with a turning ball onslaught.

Sri Lanka have dependable batsman coming in all the way down to the tail, the majority of whom are excellent players of spin.

Pakistan have the talent to post a score against Sri Lanka, but do they have the mental fortitude?

It may take an exceptional lower-order innings from the likes of Misbah-ul-Haq, Umar Akmal or Afridi to save the game if Pakistan’s opening four fail.

Sri Lanka have never beaten Pakistan in six World Cup meetings, but have improved beyond measure since their last meeting in 1992 and should be expected to finally break their duck.

For More Detail Visit @

Thursday, February 24, 2011

New Zealand vs Australia Live Match

ICC World Cup 2011 New Zealand vs Australia Live Match Streaming with Live Match Streaming Online Cricket Match.

For More Detail Visit @

Yuvraj Singh injured

India’s star batsman Yuvraj Singh has injured his hand after being hit by a delivery from Shantakumaran Sreesanth during the practice session.

Singh had to abort the training and was seen applying medicine. The extent of his injury and whether he will be able to play is not yet sure.

Singh is the latest player to join the list of players nursing an injury.

India’s Virender Sehwag and Sachin Tendulkar are suffering from knee injuries and Ashish Nehra is suffering from back pain.

For More Detail Visit @

ICC Cricket World Cup: Kotla diary

Beer guzzling South Africans miss their poison

A big South African contingent witnessed their team’s win over West Indies at the Feroz Shah Kotla Stadium on Thursday. They got everything they wished for, except beer. Craig and Bruce, who came all the way down from the Rainbow Nation to see the Proteas open their ICC Cricket World Cup campaign, rued the fact that they were not allowed to have a couple of pints of beer to cool the Delhi heat in the afternoon. “We want beer man! Back home you get beer everywhere. I have been told that the laws here prohibit the consumption of alcohol out in the open. Well, that’s sad. We are missing our beer,” said Craig prior to the start of the match. But not all of them were beer guzzlers. The 28-year-old Asha Cheetah, a South African of Indian origin, was just happy to have made it to the match. “I love Delhi. I am really excited to be here,” she said.

Bollywood saves the day

The Bollywood music was a big saviour in the match. With the West Indies folding for a small score and Graeme Smith and AB de Villiers playing so well in the South African chase, there were times when there was a profound sleepy feeling all around. But the toe-tapping numbers kept that feeling at bay. It would have really been a dull affair had the music not come to their rescue. Who says only Bollywood needs cricket?

Not all that full

It was a bit strange to see the Kotla almost half-empty. We are constantly hearing reports that websites are crashing because there is huge demand for tickets and that a lot of people don’t have tickets as they have all been sold. Having seen the attendance, it’sdifficult to digest all that. It was, by all means, the first real encounter of the tournament with both teams going into it with a rich history but still failed to excite curiosity among local fans. Whatever may have been the reason, it was quite a downer!

For More Detail Visit @

World Cup 2011 : South Africa Won the match

ICC World Cup 2011
South Africa vs West Indies

In Match start south africa won toss but elect field first and west indies take batting first and make 222 runs on 10 wickets in 47.3 over after first inning South Africa finish target by making 223 runs in 42.5 overs on 3 wickets loss only.

For More Detail Visit @

West Indies Vs South Africa : Live World Cup Streaming

Live World Cup Updates :  West Indies Vs South Africa

South Africa Won the toss but take field first,West Indies take bat first.Find Latest ball to ball score updates of world cup matches.

For More Detail Visit @

South Africa vs West Indies Live World cup Updates

Latest World Cup 2011 Updates

South Africa Vs West Indies Score Updates

Match Info :

Team : South Africa Vs West indies
Venue : Delhi
Date : 24 February, 2011
Time : 09:00 GMT ( On Schedule )

For More Detail Visit @

Wednesday, February 23, 2011

Viswanathan Anand : Sreesanth antics fine if it works

Indian paceman Shanthakumaran Sreesanth is regularly in the firing line for his hot-headed approach to cricket but a countryman who is already a world champion has advised him against dousing that fire in his belly.

Viswanathan Anand is the polar opposite to Sreesanth who proved the one weak link in India's opening Cricket World Cup win over Bangladesh on Saturday with some extremely aggressive but wildly erratic bowling.

Whereas Sreesanth's emotions are there for all to see, the cool, calm and collected 41-year-old Anand is a master at keeping his in check. But then world chess champions in general are hardly noted for wearing their hearts on their sleeves.

Anand in his sport is master, literally, of all he surveys, with world championships in all formats and time controls.

"I wouldn't tell him anything," Anand said in an interview, appropriately enough in a museum where you could hear a pin drop. Just the kind of atmosphere that Anand thrives in.

There was no one formula to success, Anand believes. "I do what works for me. I guess he does what works for him. I don't think there is one single formula that you follow," Anand explained.

"I think you have to know yourself well and find what works for you.

"If you like kicking a rope then go for it. If it works for you then no one can argue with that."

Anand was referring to the incident when the temperamental pace bowler was fined 10 percent of his match fee for kicking the boundary rope after he had two lbw appeals turned down in the same over during a test match against South Africa.

Anand denied he was never ruffled personally and said it was all about venting the tension through a proper channel.

"I mean I don't demonstrate it all the time. Let's say verbally or through my expressions but when I want to beat somebody I really want to beat him, boss," Anand said, stressing the second part of his answer.

"But I try to channel it through my chess and I don't show it because I don't find that it helps me particularly to dissipate energy like that.

"But other people... (Gary) Kasparov was a good example. He always liked to make faces and huff and puff. That's how he dealt with his tension.

"I don't think there is any individual style and probably we have each cricketer doing it in his own way."

Like the majority of his one billion population country, Anand will be following the fortunes of the national team closely.

"I watched the India-Bangladesh match and our batting was superb. I will follow and watch some of the good matches for sure," he said.

"The problem with this World Cup is that there are a lot of non-matches as well. On average we have one good match a week."

Critics have been divided over whether the Indian cricket team, one of the favourites to win the World Cup, will succumb to pressure while playing in front of their home crowd.

"It is important in a big event to get into your zone," advised the chess champion. "You shouldn't be reading the press too much. You shouldn't be interacting with too many people."

"You should really immerse yourself in your job and get on with it. That's how I do it.

"I guess the cricketers have their own formula. But I think our team is experienced enough so they have their own cures."

The grandmaster was in Mumbai to promote the Olympic Gold Quest (OGQ), a non-profit organisation which identifies and supports athletes to win gold for India in Olympics.

For More Detail Visit @

World Cup Winner Team From 1975-2007

In 1975 = West Indies Australia
In 1979 = West Indies Australia
In 1983 = India
In 1987 = Australia England
In 1992 = Pakistan England
In 1996 = Sri Lanka Australia
In 1999 = Australia Pakistan
In 2003 = Australia India
In 2007 = Australia Sri Lanka

Who Will Win In 2011 Now... ??????

For More Detail Visit @

Pakistan Won by 3 Wickets : Live World Cup Streaming

Live World Cup Streaming Kenya Vs Pakistan 6 Match.

Pakistan Won toss and take batting first In First inning Pakistan Makes 317 Runs on 7 Wickets Loss in Full Inning.After the first Inning Kenya take batting and never finish target. Team was all out on 112  runs in 33.1 Over. and Pakistan Get Victory by 205 Runs Against Kenya.

For More Detail Visit @

Live World Cup Streaming : KEN v PAK

Kenya Vs Pakistan Live Match In Progress Now Pakistan Batting now Makes 257 Runs on 4 wickets Loss in 46 Overs.

For More Detail Visit @

World Cup 2011 : Pakistan Won Toss and elect to bat first

ICC World Cup 2011 Pakistan Vs Kenya

Match Started Pakistan Won Toss and take bat first Find Latest ball to ball updates for today's Match.

For More Detail Visit @

Tuesday, February 22, 2011

Pakistan and Kenya Team Players Name

Pakistan and Kenya Team Players Name :

Pakistan Team
Kenya Team
1.     Abdur Rauf
A Obanda
2.     Abdur Rehman
CO Obuya
3.     Ahmed Shahzad
HA Varaiya
4.     Ahmed         Shehzad
JK Kamande
5.     Asad Shafiq
KO Obuya
6.     Asim Kamal
MA Ouma
7.     Azhar Ali
N Odhiambo
8.     Danish Kaneria
PJC Ongondo
9.     Faisal Athar
RL Bhudia
10.   Faisal Iqbal
RR Patel
11.   Fawad Alam
S Waters
12.   Imran Farhat
SO Tikolo
13.   Imran Nazir
T Odoyo
14.   Junaid Zia
T Suji

For More Detail Visit @

For the elusive Cup launch campaign by South Africa

Desperate to shed the tag of chokers which has haunted them for long, South Africa will be keen to launch their cricket World Cup campaign on a positive note when they take on an unpredictable West Indies in a Group-B match here tomorrow.

The Proteas have never won the World Cup and Graeme Smith''s men will undoubtedly leave no stone unturned to lay their hands on the coveted trophy.

The capital''s fluctuating weather does threaten to play spoilsport with the Met Department predicting rain tomorrow but if that turns out to be wrong, it promises to be a thrilling floodlit contest at the Ferozeshah Kotla.

South Africa have never reached a final of the mega event, having been the losing semi-finalist in 1992, 1999 and 2007, and their tendency to choke in crunch situations has compounded their misery.

The team''s failure to qualify for the second round at home in 2003 cost Shaun Pollock the captaincy and his successor, Smith, also failed to reverse the fortunes in the 2007 edition in the Caribbeans.

But with a relatively young team and 11 members who are featuring in the World Cup for the first time, the South Africans reckon they will be able to break the jinx this time around.
"A lot is being made in the media about the chokers tag.

But we players don''t even think about it. Everytime the team loses people say the team has choked. But it is certainly not something which haunt us", senior player Jacques Kallis said.
"We have a young team, 11 out of the 15 have never played in a World Cup.So it doesn''t bother us. We are just worried about playing good cricket," he said.

Clearly, the Proteas have the firepower and the talent but it remains to be seen whether they can deliver the goods when it matters most.

The West Indies, on the other hand, are in a transition phase but the team has enough potential to upset any fancied side on its day.

Both the teams are in a positive frame of mind ahead of their lung-opener at the Kotla which is staging its first international match since December 2009 when a one-dayer between India and Sri Lanka was abandoned due to a "dangerous" pitch.

Since then, much effort has gone into relaying the pitch under the supervision of ICC pitch consultant Andy Atkinson and nobody has a clue as to how the track will behave.

The South Africans will be relying heavily on the form and fitness of stalwart Kallis, who is returning to the squad after a rib injury. .

For More Detail Visit @

Prepare for World Cup match Pakistan

Unpredictable Pakistan play their first competitive match on Wednesday since lengthy bans were handed out to three of their top players as England regrouped after squeaking home against the Dutch.

Pakistan, who lost key players Salman Butt, Mohammad Asif and Mohammad Aamer after the spot-fixing scandal that rocked world cricket, open their World Cup campaign against lowly Kenya in Sri Lanka.

The corruption scandal comes on top of a ban on international matches in Pakistan after the terrorist attack on the Sri Lankan team bus in Lahore in 2009 which left eight people dead and injured seven visiting players and their assistant coach.

Pakistan was originally among the four co-hosts of the 2011 World Cup but the International Cricket Council was forced to move the matches following the attack.

Skipper Shahid Afridi has vowed to win the World Cup for millions of weary fans back home who lost out on the showpiece when their country became a no-go zone.

"Not playing in our country is on our minds," Afridi said.

"We feel for our nation, our people who are missing the World Cup.

"I think this is the main thing for us, so definitely we will try our level best to win, which is very important for us, and if we do that I hope some cricket returns to our country sooner than later."

Afridi admitted it was hard to keep the team in the right frame of mind against a background of such problems but said the team was now settled.

On paper, the 1992 world champions should face an easy opener, taking on Kenya, who were skittled for just 69 in their opener against New Zealand -- their lowest World Cup score and the fifth worst in tournament history.

But veteran batsman Steve Tikolo said that Kenya would lift themselves for their second World Cup match.

"As a top professional, for me if you are down it's the way you pick yourself up, and obviously we can pick ourselves up for the game on Wednesday," said Tikolo, dismissed for just two during a miserable batting display.

Meanwhile England skipper Andrew Strauss looked on the bright side following his team's narrow escape against the Netherlands, saying he hoped the faltering start would lull India, their next opponents, into a false sense of security.

The reigning World Twenty20 champions had just eight balls to spare in defeating the Dutch by six wickets on Tuesday after a ragged bowling and fielding display that helped the Netherlands notch 292 for six.

Essex all-rounder Ryan ten Doeschate cashed in with a career-best 119 before England, led by Strauss, who scored 88, managed to avert a major upset to match their defeat at the hands of the Dutch at the 2009 World Twenty20.

Strauss said: "Hopefully India will take us lightly after this performance," ahead of the crunch clash on Sunday.

"We generally raise our games against better sides. We are very excited about playing India in Bangalore.

"There will be a great atmosphere and we will back ourselves to beat them," he insisted.

For More Detail Visit @

Good chances For West Indies like any other team

Dwayne Bravo Vice-Captain of West Indies team, on Tuesday exuded confidence of a good show, as he addressed the media ahead of their first World Cup match against South Africa, in New Delhi. The team will face South Africa on Thursday at the Feroz Shah Kotla stadium. Likening Kotla's pitch conditions to West Indies', Bravo said it would prove to be an advantage for them

For More Detail Visit @

Kenya Vs Pakistan - ICC Cricket World Cup, Hambanthota

ICC World Cup 2011 Kenya Vs Pakistan

Match Info :

Team    Kenya Vs Pakistan
Venue   : Hambanthota
Time     : 09:00 GMT

Find Ball To ball Score Updates for all world cup matches.

For More Detail Visit @

Pepsi most recalled brand after first match - Ormax Media research

Pepsi has emerged as the most recalled brand advertised (unaided level) after the first match, reveals Ormax Media's syndicated study on the ICC Cricket World Cup - Day After Cricket (DAC).
Pepsi has emerged as the most recalled brand advertised (unaided level) after the first match, reveals Ormax Media's syndicated study on ICC Cricket World Cup - Day After Cricket (DAC).

The first match was held on February 19, and was played between India and Bangladesh.

As per the study, the top five brands recalled at an unaided level were Pepsi, Vodafone, Airtel, Lay's and Reliance. Meanwhile, the five brands that scored the highest on ad likeability were Cadbury's Dairy Milk Silk, Pepsi, Vodafone, Hero Honda and Reebok.

Day After Cricket is a syndicated study that measures the advertising effectiveness on cricket (ICC Cricket World Cup 2011 and IPL Season 4).

The track for the study is being conducted daily, across nine cities including Mumbai, Pune, Ahmedabad, Delhi, Lucknow, Kolkata, Hyderabad, Bengaluru and Chennai, with a sample size of more than 15,000 respondents. The target group for the study comprises people in the age group of 15-44 years, males and females in SEC AB.

The research includes two phases - day-after tracking during the events and post-event ad effectiveness research.

The daily and weekly reports focus on TOM (top of mind) recall, unaided recall, ad likeability and innovation association recall.

DAC takes a brand's performance on various parameters, including ad recall, ad likeability, innovations recall and a series of brand attributes defined as a part of the research. More than 60 brands will be tracked during each of the two events. Subscribers will also get access to post-event analysis, which can be used as inputs in planning for future cricket events.

DAC aims to be the definitive cricket advertising research product in India as it plans to handle every aspect of cricket advertising, including sponsorships and innovations. Very importantly, it isolates the impact of non-cricket advertising, allowing a brand to measure the specific benefits gained from cricket investments.

For More Detail Visit @