Pepsi IPL 2015 Logo

The 2015 season of the Indian Premier League (abbreviated as IPL 8 or Pepsi IPL 2015) is the eighth season of the IPL. Kolkata Knight Riders are the defending champions having won the title in the 2014 season. The complete tournament is expected to be held across different cities in India unlike the previous season. The tournament was started on Wednesday, 8 April 2015 after the end of the 2015 Cricket World Cup. A total of 60 T20 matches will be held in the entire tournament. No matches will be held in Kolkata between April 12 and April 25 due to Municipal Elections.

Franchises retained 123 players 8th IPL season before moving into auction. The released players provided an option to register themselves for auction. 6 Players were transferred across teams before the auction took place. In the Pepsi IPL 2015 auction held on February 16 at Bangalore, Yuvraj Singh was sold to Delhi Daredevils for 16 crores INR, for a record bid in IPL auction history. A total of 67 players were sold out in the auction and all franchises spent total of 87.60 Crores to buy players.

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Thursday, March 28, 2013

Star India signs as Official Partner of Pepsi IPL


Star India is the latest brand to come on board as an official partner after Pepsi, Vodafone and Yes Bank

Various Indian and multinational brands have partnered the Indian Premier League as official partners. The huge following of the league both on TV and packed stadiums make the event an ideal platform for advertisers. Being the biggest TV network in the country, Star India comes on board as an advertiser to leverage this wide fan base of the Pepsi Indian Premier League.

“We have no doubt that the Pepsi IPL 2013 will leave previous seasons of the tournament behind, in terms of the quality of the cricket, and popularity. The Indian Premier League is a phenomenon, which is only going to get bigger and better in the years to come. Since its inception in 2008, the tournament has provided a platform to organisations, which are as passionate about achieving and maintaining standards of excellence, as the IPL itself, to showcase themselves. STAR India belongs to this elite fraternity. We look forward to a fruitful association with them,” Rajeev Shukla, Chairman, IPL, said.

“We are happy to be associated with the IPL primarily to drive our flagship channel, Star Plus. We saw a great opportunity to use this platform to communicate our brand promise of “Rishta Wahi, Soch Nayi”. We are also very keen to deepen what is already a strong relationship with the BCCI. The power of Star's platform is unique and we are keen to leverage this to support BCCI’s efforts to increase the reach and popularity of IPL,” Uday Shankar, CEO Star India said.

Courtesy: IPLT20 News

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